/ About
Goods is an independent practice helping brands design useful products by understanding what consumers need and retaining that insight through to launch.
Max Knecht : Design Strategist
Max Knecht is an award winning designer producing goods across an expansive list of categories including, medical, consumer packaged goods, hardware, furniture, environments, housewares, packaging, and toys. Best known for work in end-to-end innovation for enterprise level companies.
Deeply empathetic and human-centric, consistently balancing the user needs with the needs of the brand, the business, and manufacturing. Abundantly creative with an interdisciplinary skill set acquired through experiences across Research, Branding, Product Design, and Engineering.
