I design useful goods
Destello
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/ Expertise
1
Revealing opportunities for differentiation.
2
Understanding and evaluating the experience as a whole.
3
Turning existing research into actionable insights and opportunities.
4
Observing and speaking with people to understand what they do, not just what they say.
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Discovering new opportunities and refining ideas before development begins.
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Designing products that fit naturally into people’s lives
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Defining what makes a brand unique and why consumers should care.
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Identifying emerging trends that will shape the future of a category.
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Making products become iconic
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The investigation before the investment
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Humanizing the consumers behind the opportunity
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Form follows function
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Visionary exploration grounded in reality
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Learning quickly and improving expediently
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Bringing product concepts to life before they exist
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Designing products that work in production, not just in theory
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Defining every sensation felt, physically and emotionally
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Designing products with manufacturing details in mind from the start.
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Bridging design and engineering to create better products.
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Turning manufacturing constraints into product opportunities.
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Creating realistic physical models to evaluate scale, proportions, and design intent.
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Evaluating how a product works, not just how it looks.
Max Knecht
Design Strategist
