Tablets

The Challenge

The product is novel and needed to communicate that, it needs to differentiate from a gum or a mint because the product and usage experience is drastically different from those other current offerings.

The Solution

This is a product that is used maybe once or twice a day after a meal it is not a confectionary that is casually popped in your mouth throughout the day. To reiterate that concept, the idea of individualizing them in the packaging, gave them more power so to speak. This is also a portable package and a replacement for mouthwash on the go so the packaging also needed to be very travel, friendly safe in pockets and purses. So the features of the packaging address the needs of the on the go scenarios.